Impact of Big Data on Business: 5 Practical Examples

Each day, some 402.74 million terabytes of data are generated across personal devices, workplaces, and social media. Clive Humby famously said, “Data is the new oil.” So, just imagine the impact of ‘Big Data’ on the business world! When leveraged effectively, it opens the door to smarter decisions, streamlined operations, and sustainable growth. Quick Bytes: What Makes Big Data Valuable for Businesses of All Sizes? Every business — small or large, offline or online — creates, receives, and shares data across multiple channels, whether through operations, transactions, customer interactions, websites, or apps. However, the challenge isn’t just collecting or processing this data; it’s making sense of it. Data comes in different formats, from varied sources, and often in real time. Businesses need to integrate, analyze, and extract trusted insights from this data. Notably, the role of the Chief Data Officer (CDO) is becoming critical for modern organizations. They orchestrate how data is safeguarded, shared, and optimized to support smarter decision-making. But even the most skilled CDOs need the right Big Data and analytics tools to act effectively and deliver impact at scale. Big Data includes both structured and unstructured content. When managed and analysed well, it helps you uncover patterns, trends, opportunities, and risks that would be impossible to identify manually. These actionable insights guide smarter decisions, strengthen operations, and shape long-term business strategies. Impact of Big Data on Business Processes: 5 Actionable Scenarios Not all data is useful. Your data must be accurate, accessible, relevant, consistent, and timely to drive real benefits. How poor data quality can affect business performance? Here’re two simple examples why good data is so important for your business. Today, one of the most notable shifts in the data landscape is the growing integration of machine learning (ML), Natural Language Processing (NLP), and artificial intelligence (AI) into data management systems. Significantly, Big Data and analytics tools are no longer confined to IT workflows; they are now being applied across a wide range of functions and industries. Let’s look at five actionable scenarios where Big Data strengthens business processes and drives real impact: 1. Data Becomes a Business Intelligence Asset Big Data forms the foundation of your Artificial Intelligence (AI), Business Process Automation (BPA), and Business Intelligence (BI) initiatives. When leveraged effectively, it powers all three, delivering actionable insights that drive results. Together, they help you: In essence, big data becomes your core Business Intelligence (BI) asset. 2. Big Data Unlocks Marketing Intelligence Customer satisfaction lies at the heart of every business. Surely, it works the same way for your business, too. With Big Data, you can uncover patterns and factors that influence consumer behavior. For example, Facebook and Instagram advertising tools reveal insights into people’s interests and hobbies. This is valuable strategic intelligence for marketers. It helps you create personas for your target audience, enabling you to plan and execute marketing strategies more optimally. This takes you beyond broad market segmentation, isn’t it? 3. Data Helps Improve Customer Experience Even small businesses generate valuable customer data through websites, social media, and other digital touchpoints. By analyzing this data, you can enhance user experiences and identify areas for improvement. For instance, if a product-ordering page is slow or confusing, customers may abandon their carts. With UX data insights, you can optimize these pages, improve the customer experience, and ultimately increase sales. A seemingly small issue, but it clearly demonstrates how valuable user data can be for driving sales. Other key areas where Big Data helps include demand forecasting, personalization, secure payments, and more. 4. Big Data Impact on Business Efficiencies Within internal management, Big Data actively boosts efficiency. By tracking the performance of machines, streamlining delivery processes, and enhancing customer interactions, it optimizes a wide range of operations. These improvements save time, reduce costs, and increase accuracy across the organization. For example: In short, Big Data helps drives operational effectiveness and delivers tangible business value. 5. Fraud Prevention and Big Data Fraud prevention is another powerful way Big Data enhances your business operations. By monitoring and analyzing massive streams of transactional data in real time, you can quickly spot irregularities and stop suspicious activity before it causes losses. For example, credit card companies use Big Data to track millions of transactions simultaneously. Advanced models enable continuous monitoring and faster detection of anomalies, such as sudden spending spikes, large withdrawals, or unusual locations, allowing immediate action to protect customers. Reportedly, AI and Big Data are now central to the UAE banking industry’s cybersecurity and fraud prevention initiatives. Maximizing Big Data Impact with Custom BI Solutions The true value of Big Data remains out of reach when businesses lack strong Data Governance, quality controls, and risk management. Without these, data becomes inconsistent, inaccurate, and vulnerable. This leads to poor decisions, compliance issues, and security gaps. Custom BI and analytics solutions help because they are tailored to your organization’s unique data, processes, and goals. Want to harness the true potential of your Big Data? We help businesses achieve seamless, scalable, and secure data management through our results‑driven, custom BI and automation solutions. Reach out for more info.
How Birst BI and Analytics Can Transform Your Business

Birst BI Analytics—the modern BI platform—can help you make smarter business decisions and drive growth! Read on. Founded in 2004, Birst is a leading BI solutions provider. It equips your business with simple, powerful tools for analyzing enterprise data. Sharing information across teams is effortless through cloud-based business intelligence and reporting. The platform helps you leverage data for better, more informed decisions. It rapidly delivers insights, from personnel to operations to customer satisfaction! Eventually, the company has become part of Infor, a global ERP Solutions company. The Birst Philosophy Birst has overhauled how analytics were done in the past. The goal is to involve your staff rather than just giving them tools. They call it an ‘adaptive user experience’. The idea is to make data consumers part of the BI process. Simply put, it reduces the gap between report builders and viewers, so consumers can better understand the data. is to make consumers of data part of the BI process. Following are some of Birst’s incredible offerings that can transform businesses. Incredible Dashboards and Visual Elements The platform helps you manage data easily. How? Firstly, with user-responsive and HTML5-integrated dashboards, you can manipulate data without any technical expertise. Since Birst’s visual discovery and dashboards require no training or IT intervention you can enjoy true self-service BI analytics across your enterprise. Next, Birst’s networked analytics connects your team’s insights so you can make trusted, smarter decisions. Additionally, the amazing drag-and-drop features help you look into the data and optimise visuals. This means that you can directly interact with the software and become part of the reporting solution. Mobile BI with Birst Analytics What makes mobile BI so compelling is that you can weave it much more closely into where work is actually getting done, away from the office. There is increasing demand for mobile analytics, ETL applications, enterprise reporting, ad hoc querying and mobile dashboards. No wonder, mobile computing companies are focussing a lot on enterprise business intelligence (BI) mobile apps. With Birst, business managers and executives get quick access to data anytime, anywhere and from any device. This allows you to manipulate charts and tables, filter results and get hold of critical reports no matter where you are. So we can say mobile BI is no longer a nice-to-have; it’s quickly becoming the primary way businesses expect to consume analytics. As users are becoming more demanding of BI mobile apps—are you? Birst BI, an Open-Client Interface Birst BI and analytics solution can easily be integrated into some of the other tools, like Excel, R and Tableau. The tool handles queries behind the scenes, providing users with a seamless experience where every consumer becomes a producer, analytics adapts to your modern mobile workstyle, and everyone can use their existing analytic tools. As a business you are at an advantage because you are now working with a front-end application that you are already familiar with. This as well ensures that all the different departments across the company are on the same page. Outstanding Reporting from Birst The platform offers enhanced features that allow your staff to create highly-readable and insightful reports. It also ensures security of data. In addition, Birst offers a report-creation mechanism that allows your team to experiment with the reports’ design elements using easy-to-use features like drag-and-drop, double-click, auto-complete search, guided visualizations, and visual filtering. Predictive Analytics Tools With latest predictive analytics capabilities, Birst helps businesses stay ahead in the game. Its advanced mechanisms ensure that your time is not wasted in carrying out data mining functions. Signifcantly, companies have been amassing data for years, yet the industry has finally reached the consensus that data for its own sake is not valuable. Now as a company you need to ask the critical question: Where’s the value? All of this means that we have finally reached a point where data science can be applied by people who do not have advanced degrees in mathematics. On average, between 60% and 73% of all data within an enterprise goes unused for business intelligence (BI) and analytics, a study had found, markedly. Are you looking for high-quality BI solutions? We at Centelli bring rich experience and expertise across leading BI platforms, helping your company thrive in its industry. To know more, contact us now!
Capturing Value from Customer Data -Infographic

In an increasingly customer-centric world, the ability to capture and use customer data to shape products, solutions, and the buying experience is critically important. Learn more below.
Making the Most of Data: Analysis and Business Intelligence (BI) Tools

However today, with the rise of scalable and affordable data analysis and business Intelligence tools, any business having vision and willingness can use a more holistic use of BI to their advantage. Strikingly, the picture was rather different not many years ago. Integrated BI, or Business Intelligence systems and processes, was a luxury that only big enterprises could afford to employ. But in the future, more and more companies of all sizes will be looking to modernise their infrastructure and use advanced BI analytical tools. This will help them: A Bit About Business Intelligence (BI) Business Intelligence uses strategies and technologies to analyse business data and information. BI technologies help organisations gain historical, current, and predictive views of their operations. How does that work? However, you must also acknowledge that it’s no longer enough to look at historical trends. It’s now important to identify patterns in the data, shifting focus towards predictive analysis so business managers can make crucial strategic decisions. Making the Most Out of Data Available In today’s digital landscape, businesses must fully use the data at their disposal — along with growing data from external sources. As people increasingly recognise the value of understanding this information, data is rapidly becoming a major business asset. Therefore, using the right set of BI tools is essential to manage and thrive in such an environment. Here are some key ways to do this: 1. Start with the Data You Already Have In the beginning, focus on building your understanding and keeping things simple. You do not want to overwhelm your team; instead, support them as they grow and develop in this new landscape. For example, you might already have more data than you realise. From website traffic, hits, and likes to newsletter signups and online enquiries, there’s a lot you can work with. Moreover, you can align BI tools to identify and analyse data, helping you recognise patterns and make sense of the information you collect. 2. Get Insights about Your Customers Understanding your customer is key to any business. By knowing their past preferences and predicting how they will behave in the future, BI tools can connect with Customer Response Management (CRM) tools to gather, analyse, and report this data. For instance, you can plan campaigns by recognising that your customers from a certain part of the world have an upcoming festival. Offering seasonal discounts during this time could be a strategic move. Moreover, analysing the response to such a campaign can provide valuable insights into its effectiveness. 3. Measure Data in Real-Time With the advent of mobile phones, data is now shared, analysed, and displayed on the go across a range of mobile devices. This real-time analysis is made possible through BI tools, allowing managers to view results and forecasts directly in their hands, even while on the go. Many off-the-shelf BI products offer this functionality as standard, making it relatively simple to implement. In fact, the IT department does not need to be involved. By correctly configuring KPI dashboards and generating real-time reports on sales directly to your handheld device, you can see how much can be achieved through BI tools to keep up with the fast turnaround of information needs. 4. Predict the Future Using Integrated BI The traditional Excel spreadsheet has long been the standard tool for recording information and tracking progress. However, it is labor-intensive, error-prone, and not well-suited for making predictions about the future. This is where integrated BI tools come in. These tools provide data analysis that helps define trends and identify growth opportunities. Being able to look forward and steer the ship is far more effective than looking back at the wake and trying to make decisions. With BI tools, you can make a real impact on your business’s future. We at Centelli are a leading Business Intelligence Consultancy based in the UK, serving businesses across the EU, US, and worldwide. With a team of savvy data analysts and gurus, we help businesses make use of BI tools to face complex challenges and modernise their infrastructure. Contact us for more info.
KPI Dashboards – What You Need to Know About Them

KPIs dashboards, or Key Performance Indicators, are the values that define how a business is achieving its key business performance goals. They help managers assess progress and determine where they are in the process of achieving their objectives . Different business functions determine and measure KPIs dashboards, in different ways that require many different data sets . Once KPIs are identified, it’s time to analyse these key business metrics. In the past this followed a rigid timetable and process. With the advent of real-time reporting features, this can be done when you need it, where you need to see it all in real time quite incredibly. About the KPI Dashboard Creating, organising and analysing KPIs and their associated data can be done effectively through a KPI dashboard. A KPI dashboard is a comprehensive, all-inclusive platform containing all the information you need in one place From tracking progress of individual indicators to sharing key parts with the team, a KPI dashboard can prove to be an insightful tool for businesses. The dashboard can be customised according to the unique needs of an organisation. 3 Types of KPI Dashboards Following are the three main types of KPI dashboards: 1) Strategic Dashboard This type of dashboard does not contain comprehensive information. Its shows data only from a single user’s perspective Its goal is to help managers and executives get insights about opportunities for growth. 2) Analytic Dashboard This dashboard presents trends and compares information across different variables and pulls raw information from your database and shows them on your dashboard 3) Operational Dynamic Dashboard This dashboard monitors information in real-time, when your data changes, these dashboards will update the figures. and can notify the concerned manager who can then take action accordingly. The 4 Elements of a Good KPI Dashboard The main goal of a KPI dashboard is to visually represent how an organisation is making progress in key business metrics. Here are 4 elements of a well-designed KPI dashboard: 1) It Is Simple and Easy to Read The data in the dashboard should be grouped logically. This allows data to be read easily by managers and different members across the team. 2) It should be Easy to Update You might expand or your KPIs might change over time. Make sure that the dashboard uses an intuitive platform that is easy to update. This will make adoption simpler. 3) It Should Provide a Snapshot in Current State and Historical Trends The design of the KPIs dashboard should be such that it provides a quick snapshot of what’s going on and how KPIs have performed in the past. This will lead to efficient goal-setting and monitoring of performance 4) Visual Representation Should Be Seamless The dashboard should not be cluttered. This means that information should be presented in a simple, and yet visually-pleasing manner. Animations and other visual tools can be used to complement data. With a team of of thorough data analysts, Centelli offers enhanced KPI framework consultancy services using cost effective tools. These enable modernisation of your business KPI reporting, to free you up, to refocus on what data can really do for you as a valued asset in your business. With a data-driven philosophy, Centelli also provides business intelligence consulting services to enhance a business’s processes and give you data driven insight to drive competitive advantage and the ability meet real customer needs.
Ways You Can Modernise your Business Intelligence

We are living in a business environment that is dominated by data. Whether it is marketing, finance, or operations, major decisions are based on insights from data. You must modernise your business intelligence (BI) if you want to sustain and grow. Previously, business intelligence was a luxury that small companies and organizations could not afford. In contrast, the big guns in the corporate sector hired teams of data scientists, who would mine data and provide useful insights to them as one offs to support big decisions. However, with the advancement of BI software, this has changed! Today, businesses of all sizes can make use of BI tools and analytical resources to gain an edge. 4 Key Ways to Modernise Your Business Intelligence In this competitive and fast-evolving landscape, you have a choice to make: struggle or modernize your business intelligence. And you’d surely prefer the latter. So, here are some ways you can do that and leverage maximum advantage out of it: 1. Use Self-Service BI Tools Your employees should not have to ask the IT team to provide relevant BI data. They must be able to access it whenever and wherever they want to. This is where self-service BI comes in. These tools can allow your staff to handle clients’ queries in a timely manner. Data can now be presented straight to your desktop, tablet or mobile phone. 2. Automate Processes for Business Intelligence Tools For your BI tool to function effectively, you need to make sure that the data gathered is of a good quality and accurate. Many enterprises still resort to manual processes. Their teams manually type in data on spreadsheets to be used by highly localised BI tools. However, the problem with this is that it can lead to: This can essentially render such BI tools almost useless! Make sure you are using automated tools for gathering and recording data (if your BI tool does not already have that). 3. Incorporate Other Device If you are looking to modernise BI, you cannot just limit it to Desktop, PCs or Laptops. You can now incorporate these tools into tablets and smartphones. Your customers and your employees have gone mobile. From buying/selling to reading emails, people use mobile phones on the go. Therefore, your BI strategy will greatly benefit from embracing mobile, putting information directly into the hands of those that need it. 4. Make Use of External Data Traditional BI would provide you insights about your profits, customer touch points, online sales, and so on. This is data is traditionally from internal sources. However, a truly modernised BI must be able to gather information from external sources as well. It should be able to help you blend this to drive insight and decision making. For instance, an event planner should have the capability to predict attendance, based on data from weather forecast reports, geographic attendance trends, knowledge of other simultaneous events, and plan accordingly. With a team of data scientists and BI gurus, we at Centelli help organisations modernise business intelligence. Our business intelligence and analytics consultancy can help you incorporate tools and solutions more effectively to transform the way you do business. Book your free consultation today.
Differences between Strategic and Tactical Business Intelligence

With heaps of data at their disposal, it would be naïve for businesses not to take advantage of it. However, business intelligence (BI) exists in many forms. Let’s take a closer look at strategic vs tactical business intelligence here! Both shape data-driven decision making in their own way. Markedly, modern BI tools enable the rapid collection, processing, and analysis of massive data pools. With such advanced mechanisms, business intelligence and analytics can provide incredible insights. As a result, BI greatly benefits business owners by improving productivity, enhancing customer service, and reducing costs. Strategic vs Tactical Business Intelligence at a Glance Strategic and tactical BI are the two major types (with the others being predictive, diagnostic, and descriptive BI). Although often used interchangeably, there are quite a few differences between the two. Now, let’s break them down individually for better clarity: Strategic Business Intelligence It’s primarily focused on how insights from data will be implemented, driving and informing strategy. It, moreover, supports planning and all forward-looking business activities. So, what sets strategic intelligence apart? Here are three key characteristics: 1. Oriented towards the Future The great thing about the strategic approach is that it can predict future conditions. This allows businesses to plan for the long term and make more informed decisions, removing the guesswork. By uncovering potential possibilities and probable outcomes, strategic business intelligence empowers them to formulate their future course of action. 2. Deals with Identifying Trends and Patterns Strategic intelligence can also help businesses understand current industry trends and make sense of consumer behaviour patterns. As such, it puts businesses more in the driving seat, in a better position to thrive. 3. The Upper Management Deals with Strategic Intelligence Since it involves looking at the bigger picture and deciding the future course of action, strategic intelligence is handled by the top executives – steering the “ship-of-business” by looking forward rather than looking backwards at the wake. Tactical Business Intelligence It’s a type of business intelligence that deals with how the strategies will be implemented and informs about the tasks to be performed. So, what defines tactical intelligence? Here are three key characteristics: 1. Deals with Present Scenarios Tactical intelligence provides real-time analysis of the current competitive landscape and operational performance. This helps businesses prioritize and take timely actions. Furthermore, it also enables them to achieve their objectives, stay on track, and align with the strategy and plans set through strategic intelligence. 2. Evaluates Whether the Company Has Enough Resources This model can help assess whether the company has adequate time, money and manpower to implement the plans. It tracks and informs about the effective use of all its assets. What’s more, it helps businesses make efficient use of their resources! 3. Different Departments can be Responsible for Carrying It Out Since tactical intelligence deals with actual implementation, different departments can be involved depending on company’s needs. To leverage these tactical and strategic insights effectively, businesses need the right tools, however! From BI Approach to Types of Business Intelligence Tools It’s no exaggeration to say that the advent of easily accessible software technology has leveled the playing field. Importantly, these applications can leveraged by small businesses and large enterprises alike. Moreover, many of these BI tools can be customized to meet a business’s unique requirements. With deep experience in Business Intelligence, we at Centelli help businesses thrive in the digital world. From strategy to solutions, we help drive your growth through: For more details or any questions, reach out to us today!
The Brilliance of Simplicity: A Glimpse into the Future of BI

Business Intelligence (BI) is still evolving. Now more than ever! With several incredible changes on the horizon, let’s take an overview of where the future of BI is heading. Never in the history of mankind, did we have the power to change the world the way we can now. Thanks to Business Intelligence technology, the unimaginable—seemingly impossible—seems to be becoming quite possible. The IT industry has grown at an exponential rate. It is becoming increasingly invaluable for businesses to use technology correctly to fully benefit from it. Significantly, business intelligence is one of the key areas where advancements are offering much promise. BI has become a citical tool for companies to make smart, data-driven decisions. However, that’s not it. We can expect some incredible changes down the line. Keep reading… The Future of BI Is Collaborative, AI-Powered BI is coming out of the sidelines and evolving into a major business transformation tool. Here’s where Business Intelligence is moving next: 1. Dynamics Shifting Towards Collaborative BI Today, even with advanced tools and mechanisms, we see independent users not connected to any broader network. This is soon going to change, however. Experts predict a future with more collaborative workspaces, where users and tools are closely interlinked. Furthermore, they are connected through increasingly advanced network environments. Experts describe this collaborative form of BI as ‘shared, immersive analytic experiences’. 2. Future of BI Heading to Insight, Self-Service No doubt, our data gathering mechanisms have improved. From web analytics to CRM tools, there are countless ways for data collection. However, in the future, customers will be more knowledgeable about data. So, they would want to learn more about themselves through this data. Having direct access to their own data will enable customers to discuss and engage with it more. 3. The Rise of ‘Prescriptive Analytics’ We have all seen predictive analysis taking charge these days. Prescriptive analysis is the next step. While predictive analysis gives insights about data, prescriptive analytics will help us take action. Markedly, several major prescriptive analysis tools in use today allow advanced data mining, game theory, decision-analysis, etc. 4. There Will Be More Data Pro-Activity With ever-growing analytics and automation tools, there will be a time when these processes will not have to be initiated by humans. Today, BI includes sophisticated data visualisation tools, including intuitive charts and graphs. However in future, relevant data will come finding you, instead of the other way around. Real-time analysis and personalisation of data, will make this happen. Of course, AI, or Artificial Intelligence, technology will play a huge role in this! Are you bracing up for the shift? At Centelli, we offer expert consulting and exceptional Business Intelligence and analytics solutions. Our Business Intelligence modernization model helps your business align with evolving trends and achieve greater heights. Book a free consultation now or explore our BI & Analytics offerings here.
4 Ways to Leverage Data for Optimal Results

In this digitally enabled world, data has become of incredible value for businesses. If you are a business leader wondering how to leverage data for real value and impact, you are in the right place! No doubt, the companies who have employed forward thinking data management and analytics approaches, have gained a competitive advantage in this data-dominated world. However, the question is: how to capitalise on your data? How to Leverage Data for Optimal Results At Centelli, our team of business intelligence experts suggests four simple ways you can leverage data to your advantage: 1. Use Data to Create a Comprehensive Product Platform, Not Just a Pipeline In the past, one approach that businesses took was to push new products and services to their customers. This was called the pipeline model. Today, however, by taking advantage of data, companies can interact with their customers in a more meaningful way. What’s more, using the same data, they can scale accordingly. This helps them create a comprehensive product platform with the backing of robust data. 2. Leverage Data Analytics for Improving Customer Satisfaction With massive amounts of data that has been accumulated, it can become extremely difficult for companies to analyse that data and utilise it to gain a competitive advantage and increase customer satisfaction. However, using effective data analytics tools, the data obtained from web traffic, surveys, and call centre records can be used to give better insights that can enhance customer experience. Here is one key example of this in action: Global retailer Walmart leverages real-time data to fine-tune its personalized marketing, offers, and product recommendations. Want to make your data work to your advantage? Our business intelligence experts and data scientists can help you unlock its full potential. We specialize in gathering, organizing, interpreting, and integrating data across platforms for deep insights. Contact us today. Notably, AI-powered inventory management not only helps the company avoid issues like overstocking and stockouts but also ensures customer delight and wins more customers. 3. Becoming Reliable and Effective with Data Your customers want relevant and useful content in this digital world. Portraying yourself as a transparent company goes a long way in establishing you as a reliable source. Glassdoor and Indeed, online job search companies, for instance, do this effectively by providing a reviews and ratings section. Job seekers can use this section to learn more about the companies they want to join. 4.Using Data for Better Business Decisions Finally, managing and analysing data better can help improve your decision making. From enhanced supplier management to driving costs down, there are many ways data can prove insightful for you. Markedly, big data and data formats are evolving with new breakthroughs in technology and platforms to manage, store, process, and transfer. These present new challenges, and so you must ensure relevant expertise and create processes to manage it all.
Analytics in Retrospect: 3 Major BI Changes in the Past Decade

Whenever you hear about the latest BI changes in business, 9 out of 10 times, technology has played a major part. We are all witnessing revolutionary progress in smart gadgets and software. Of course, visionary entrepreneurs and business leaders are not only thinking big, but outside the box! However, we must realize that although innovation is a concrete part of this ongoing evolution, some BI changes in the IT industry are here to stay. And the modernisation of business intelligence is one of them. Business Intelligence: Then & Now If you take a moment to look back and consider the role of BI across a multitude of industries, the underlying purpose remains unchanged. Data is still important, as is the need to make smart decisions based on actionable insight. While this is mostly true—with the fundamentals of BI being the same to this day—it’s the emphasis on using that data in different ways that has seen the biggest shift in the past decade. Let’s explore 3 changes in BI that reshaped the landscape of business. 1. Ubiquitous Access to Data 10 years ago, there was a strong emphasis on maintaining one version of the corporate truth—very much like there is today. However, organisations didn’t have the means to share sensitive data easily. As a result, there wasn’t much exchange across departments without the risk of conflicting information. This is now changing, however! The recent advances in the business intelligence world have managed to change that. Today we see a greater focus on timeliness, scalability and user-friendliness, while still serving overall corporate needs. 2. Geospatial Analysis Maps aren’t meant exclusively for travellers or tourists. They’re an invaluable tool designed to help you navigate your goals and objectives. Whatever they may be! In the past decade, BI modernisation has allowed key decision-makers to map out their strategies, troubleshoot causes of failure, and devise a new plan to achieve success. 3. Internet of Things (IoT) According to Gartner, there will be 6 billion connected devices, requesting data support by the end of next year. This is only made possible due to a steady rise of modern BI tools and resources in local and international business. So, what we once perceived as a distant and potentially risky investment has now become a popular buzzword in the IT industry. Today, IoT encompasses a broad range of modern BI tools that are becoming better and better. These tools are singlehandedly transforming the way we store, transmit and utilise data for better performance. Which means whether you’re celebrating your organisation’s 1st anniversary or 10th, embracing change will allow you to evolve as a team and business. So, don’t forgo an opportunity to beat your competition. Think Smart. Think BI. Think Centelli! As a data management consulting firm, Centelli specialises in business intelligence and analytics. We use tools like Birst BI, Power BI, AWS, SAP, Incorta, and more to unlock the insights you need. To learn more about our solutions, get in touch today.