Zero backlog and real-time financial visibility
Real Brokerage Inc. is a fast-growing, cloud-native real estate brokerage operating across the U.S. and Canada. Its fully digital platform lets agents manage transactions, marketing, communication, and training remotely, enabling a scalable, mobile-first business model that attracts modern agents through competitive commissions and revenue-sharing.
About Real Brokerage
Real Brokerage Inc. is a fast-growing, cloud-native real estate brokerage operating across the U.S. and Canada. Its fully digital platform lets agents manage transactions, marketing, communication, and training remotely, enabling a scalable, mobile-first business model that attracts modern agents through competitive commissions and revenue-sharing.
The Challenge
As the footprint expanded, manual agent lifecycle management became a bottleneck. Tasks like profile creation, approvals, ticket updates, and broker notifications were prone to errors and delays. Processing slowed due to varying state regulations and system interfaces. Frequent retries and follow-ups required human intervention, limiting scalability and increasing compliance risks.
Inefficient manual processes meant:
~10 min for updating each agent onboarding ticket
5–10 min per offboarding on Real and state websites
2–3 manual emails per offboarding, adding to delays
Data entry errors resulting in rework and time wastage
Manual tracking of state offboarding rules led to 15% scheduling errors.
Our Solution
Centelli developed a reusable Digital Worker to automate agent onboarding and offboarding across Real’s web and desktop platform, ‘Rezen,’ as well as their customer service and engagement systems. Designed as an API-first solution, the automation avoids fragile UI dependencies and bypasses common 2FA challenges.
15-minute cycles, like clockwork. Robust logging, error handling, and alerts keep it smooth.
The Digital Worker manages:
Onboarding:
Monitors new agent requests, sends invitations to agents, and creates profiles after invite acceptance.
Offboarding
Validates termination requests, generates letters, sends SMS approvals to brokers after confirmation, and updates MLS/internal records.
Exceptions
Flags inconsistent or incomplete data to the Real’s team and moves on to the next item.
Data Input
Govt. portal lags forcing manual retries in ~25% of cases
Results Delivered
Digital Worker made nationwide scale-up not just possible — but faster and more efficient. It delivers measurable gains in time and accuracy, and with 24/7 operation, it eliminates downtime from sluggish state websites.
Notable Outcomes
Daily onboarding and offboarding fully automated
Notable Outcomes
Task time cut from 5–10 minutes to under 2
Automation removed manual tasks, enabling consistency and scaling operations to meet growing business needs.
Effortlessly scales to 200–300 daily offboards during audits — with zero overhead.
Key Takeaways
Faster, compliant agent lifecycle management
Seamless scale-up across 48 U.S. states
Smoother, reliable service delivery
Happier staff with boring tasks off their plate
Fewer scheduling errors and delays
Real Brokerage Accelerates Growth with Agent Lifecycle Automation
Our Digital Workers have helped us better manage our business and drive business improvement, and our employees love them. Centelli’s been great from Day 1 – so adaptable, responsive and collaborative, I’d highly recommend them.